How To Make The Most Of Your Online Content

Hello

What's the first thing that comes to your mind when I say "online content"?

If you've a website for your animal care business, having good content is important so that:

a) you've information potential (or actual) customers want, and

b) people can find your content. So for instance your website will feature higher on search engine rankings.

Read on for some tips to help you get started with developing search-engine-friendly content!

Why Bother With Google?

Google is not the only search engine people can use to look on the internet. But it does account for over two-thirds of all internet searches worldwide. So with that in mind, it’s a good idea to ensure your website can perform well on Google. But this isn't as easy as it may sound!

The algorithms that Google other internet companies use often change. They're designed to be unfathomable. That is as they don’t want people to know how they rank websites and accounts. If everyone knew the exact method for getting top ranking success then it would create a host of issues. Not least because a lot of people would stop advertising on Google or the internet companies. Also, businesses wouldn't need so much support from website and online marketing companies!

A helpful free tool offered by Google is “Google Search Console”. You may wonder why you need that if you have Google Analytics? Let me explain the difference.

Google Analytics will show you your traffic. But it won’t show you all the keywords which are driving that traffic. It will usually say, “Not provided”. Because of data and privacy reasons they don’t showcase when people are logged in to Gmail or Google. And which keywords they are searching for. But Google Search Console will showcase that data.

Knowing what keywords are being used by people finding your website is vital. It'll help you develop more content that is relevant. You may find it surprising what keywords people do type into Google to search for - it may not always be what you expect. A bit of keyword research now can help you in the longer term through having content people want to read.

Action Point 1 - Go to the Google Search Console here and set up your account.

What sort of content should you use?

An article or blog post work well in creating higher rankings. Videos and audio tend not to rank so high on google. But it’s not the case of only posting articles and blogs. Instead publish information that people engage with. Google knows a lot of things. Including whether people are scrolling a page. If they're clicking, reading and viewing the images, etc.

Try and be “conversational” in your text. So use words like “you” and “I”, Google can tell the content of articles and whether it’s going to be user friendly. Of course there will be random examples which don’t seem to fit with this, but generally it does make a difference.

Action Point 2 is to review your website, blog and any other places on the internet that you have content. Ask yourself:

  • What sort of content is it?
  • Is it text based?
  • What is the ‘tone’ of the piece?
  • Does it read well for the reader?
  • If someone doesn’t know anything about you or your service, does it make sense?

I hope this has been helpful for you to develop your horse or dog care website.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Optimise Your Horse or Dog Care Website

SEO - What Is It & How Can It Help Your Horse or Dog Care Biz?


Search Engine Optimisation. Otherwise known as SEO is something that applies to anyone who has a website. Including you as a horse or dog care professional. Even if you've a great website that says what you do. It needs to be "optimised". Otherwise it's unlikely that it'll rank high on search engine rankings.

Why is a high ranking important on search engines?
It'll mean that people are likely to find you if they type in a search related to your business. Otherwise, it'll mean people may not find you through 'organic' search results. So your potential customers can then only find you if you. a) use paid online advertising (e.g. Google Ads) or b) they type in your website address (if they know what it is)

Does SEO make a big difference?
Yes it is important. Paid advertising can be helpful for getting your business known online. BUT you don't want to be spending lots of money on advertising that is 'making up' for a lack of an optimised website. Instead advertising should 'enhance'.

It can take several months though to see results from optimising your website. As with many marketing efforts, it's not a quick process for most.

Stage 1 - Where to Start with SEO?

Research and competitor analysis is the first stage. With the aim of understanding more about the keywords that others are using. And defining what you want to use for your service.

There are various online tools that you can use to help you with this - like "Ubersuggest". Type in keywords related to your service area. (E.g. if you're an animal physiotherapist, this could be the type of animal(s) you work with. Or physiotherapy, veterinary, horse care (if you work with horses), etc).

The online tool will then suggest other keywords which are similar. How many times they're searched for and cost per click. Even if you're not paying for Google ads. By knowing that a keyword is a high cost per click, this is likely to mean that it's often used. So worth using.

Research and defining what keywords to use to market your business is vital. For instance if you're only delivering your service in a certain geographic area. You want to optimise your site to reflect that. If you optimise to increase traffic generally. Then you may end up with thousands of website hits every month. But not necessarily those which are going to convert into paying customers.

You can also use a website called SEMrush. This enables you to type in your URL and it will show you your closest competitors and common keywords. You can also type in different keywords and see what websites are also using them.

How Often To Do This?

Definitely when you're first developing your website. And also every month or two. It depends on how complex your website is (e.g. different subjects you're covering) and how much time you have! But if you make a good start at the beginning it shouldn't take too long to review.


Action Point
If you've a website, when was the last time you checked how well optimised it was? And if you have relevant keywords featured/in built?

Use the tools suggested here. Assess your website. And think about what keywords you can use that are relevant to your animal care service.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Benefit Your Horse or Dog Care Biz With Twitter Chats

Join Twitter Chat Hours To Develop Your Horse or Dog Care Biz



Are you interested in using Twitter to develop your animal care business, but aren’t sure how? Then this post is for you!

A great way to engage with people on Twitter who will find your horse or dog care business interesting. Is to take part in relevant Twitter chats. There’s chats (which focus on a particular hashtag #) for hundreds of topics. Including animal related ones. The participants of these chats, use Twitter to make lasting connections. Whether with other like-minded individuals and brands. So they are likely to be valuable followers who will help share your message and engage with your brand.


Get the most out of Twitter chats by actively taking part. By replying, and following new people. Plus keep the relationship going after the chat has ended. For instance this could mean using the # hashtag outside of the dedicated hour. (many chats focus centered around a particular hour in the week).

Examples of animal related Twitter chats are #EquineHour #HorseHour #WoofWoofWednesday. But there are many others - so do some research, look at different animal related brands and see what they’re using. You can create your own - yes you can!

If you can’t find a chat that makes sense for your business, then establish your own. It will need though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment. Or be too time consuming - promoted advertising is something to consider too.

Get more confidence in using Twitter with my free 1 page Twitter Basics Guide -
Download Here

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

What Are The Benefits Of The Different Social Media Networks

Pro's and Con's of the Different Social Networks


As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!

Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts.
Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.

Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.

Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.

Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.

Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.

LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.

What Next

  1. If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
  2. Concentrate on using one well, and then think about using others (if at all).
  3. It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!

How to Make Your Equine or Canine Business Thrive
Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

How To Use Hashtags For Your Horse or Dog Care Biz

What do you think about hashtags?

They can be annoying, they can be helpful - there's definitely good and bad to using hashtags. So how can you know what to use for the best for your social media posts?

Hashtags are useful on several social media platforms. This is because hashtags are a helpful way for people to search for information. In particular hashtags are great on Twitter and Instagram. But they're not so useful on all social media networks. For instance the way Facebook works means hashtags tend to be less helpful on this network.

But knowing what hashtags to use can be confusing. Have you browsed your social media newsfeed, and seen a range of hashtags used? Sometimes you’ll see lots of hashtags on a single post and other times not so many - so what’s right?

Well the simple answer is there is no right way! But……If you use 4 or more hashtags on Twitter it may well come across to the viewer as being ‘spammy’. On Instagram it’s much more acceptable to use many - up to 30 even. But in saying that it’s important to be relevant.

The idea of a hashtag is to make related content from many people easy to find. So if you're searching for say what posts there under ‘horses’. If you start finding content nothing to do with horses, then you’re going to find it irrelevant. And if you’re like me it’s not going to make me want to look at a post that’s nothing to do with what I was looking for. I’m more likely to think what a nuisance!

Here's three top tips for you, before you start adding hashtags to your posts.

  1. Do a bit of research and see what your peers / competitors are using. Will any be relevant to your business? If they are, then consider using them!
  2. Make a list of hashtags and keep them on your phone or computer so you can re-use them. It can work to your advantage to be consistent. Then people searching under a hashtag will see your posts often.
  3. Remember some hashtags are more specific to one network. What is used often on Twitter may not work on Instagram, and vice versa.

How to Get Confidence in Using Social Media For Your Equine or Canine Business


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk


Never Run Out of Social Media Content Again

Hi

If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.

Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.

A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.

Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.

By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.

Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.

Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.

Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!

What Next?

For a free content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

Animal Care Biz Marketing Tips

Are you making the most of social media and marketing opportunities from being at shows?

On a recent visit to a UK county show, one of my favourite dog care brands was there. But did I know they were going to be there? No. Although I follow them on social media, I only knew they were there when I walked past their tradestand.

This highlighted to me that it was a common wasted opportunity. If you use social media for your business, then tell people when you have a stand at a show. Or if you’re going to be speaking at an event, talk about it on your social media account.

Now you may wonder why this is so important, or how to do it to best effect. Here’s some top tips:


  • Post about your presence at the show. Do this in the days leading up to the show and when you are at the show (or event).

  • Use photographs. If you have a tradestand, include pictures of your stand. It’s easy to take a picture with a smartphone or tablet, it doesn’t need a professional to take it.

  • Always include the hashtag for the event. Many events have an unique hashtag for you to use.

  • Tag the organisers social media account in your post, or any colleagues. It can help generate interest. They may retweet or share your posts if you do this.

Doing this will let your customers know you're there. They’ll love the opportunity to see you and also if you have any special offers for the show, they’ll love seeing you.

If you use the show hashtag people who aren’t your customers already will see your posts. They'll like seeing what your company or services offers. Again if you tag them, the show organiser or another exhibitor could share your post. Your posts reach will then go further.

I hope this has convinced you to make the most of the marketing opportunities being at a show can bring you. And how social media can help.

Regards, Suzanne