Why You Should Love Social Media

Hi

In previous posts i've talked about many social media tips. To help you get the most out of social media for your horse or dog care business. But are you convinced that social media is necessary at all?

Why should you love social media for your horse or dog care business?



First of all. It's important to understand why a business account is different to your personal one. In fact you may think you've not got time to have two accounts.

But on many networks. Such as Instagram, Facebook and Twitter, a business account gives you more options. These include:

  • Get more analytical information. E.g. Understand who is viewing your posts.
  • You can advertise and promote your posts.
  • It helps keep personal and business posts separate. You can still be 'human' and not too formal even on a business account!

Questions that do arise are…..
Is will my customers look at social media?
Is it worth bothering with?
The short answer to these is yes!

According to Social Media Today, Twitter has 145 million active daily users worldwide. And Facebook has 2.41 billion active monthly users. With these numbers there are bound to be some who will be potential customers.
And remember, even if someone doesn't want to be your customer. They may know someone who will, and recommend you to their friend or relative. Don't underestimate the power of recommendation!

Of course there are other networks you may prefer using. Such as Instagram and LinkedIn. These are also popular with a large range of people.

So which to use? Well the decision on what network to use isn't so as important as deciding what strategy you're going to have. What do I mean? Well how are you going to post? What are you going to post? how are you planning to convert people viewing your posts into customers?

Most horse and dog owners are busy people. Prioritising the care of beloved animals is time consuming. At the best of times, let alone if there are any special care needs! So post regularly! This will give your equine and canine guardians a chance to see your posts.

Having a clear plan of what you're going to do. And try posting different types of information, photos and videos. Post at different times of day. Different days of the week.

Be consistent and be regular.

With social media use for any business. Engaging with your audience is vital.

Action Point..

How You Can Make Video Part of Your Social Media Strategy

Have you tried using video for your social media?


Or is it something you’re not sure about? Are you worried about not having:

  • The technical skills - will it work out ok?
  • Anything interesting to do a video about?

Or do not feel confident about being on the video yourself, or presenting information?

Whether you prefer using Twitter, Facebook or Instagram. Video is an important part of your content strategy. So what makes a good video?

Your aim should be to have a video that encourages people to stay looking at it. And not scrolling past. So how can you “hook” your audience?

Start the video with:

  • An interesting setup
  • A close-up shot
  • Or quick movement or action.

Try including your logo at the beginning. So people associate your video with your service.

How can you plan your video?



  1. Decide how you want to start it. What will be a good introduction? (taking into account the points above).
  2. Decide what story you want to show. Despite the length of your video, it needs a beginning, middle and end. It needs to make sense (to some extent!). And not be completely random (unless you’re making a clever point!).
  3. Decide if it’s going to make sense to people without the sound on. Remember people viewing your video may not be able to have sound on where they are. Don’t assume everyone has earphones either.
  4. You can do the filming, or get someone to hold the smartphone/camcorder. This depends on the topic.
  5. A steady hand is vital (or use a tripod). And have the sun behind you, not the subject!

What ideas could you use for your horse or dog care business video? Two great ideas are:

  1. Provide dog or horse care tips. These could be general tips that you know people will find helpful. (Remember not to assume people will know everything. So do provide basic as well as more advanced information!).
  2. Give people an insight into your service. This could be you working with horses or dogs. It could be giving them an idea of a first appointment. Or a therapy session.

Action Point..
  • If you've not already used video on your social media. Make a start this week!
  • Make a short video on your smartphone. You don't need camcorders and special recording equipment.
  • And if you're nervous, and use Instagram. Post it onto your Instagram Story. This will disappear after 24 hours. So a good way to ease yourself into it!
  • Try doing a video at least once a week. Don't worry if it's short. By making a video regularly your confidence will grow!

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more about my specialist equine and canine business coaching.

Regards, Suzanne
Director at Taranet

How To Get Your Online Articles Shared

Whatever the focus of your horse or dog care business website, or blog you want people to find it. One way to do this is for your website content to get shared on social media.

This can be helpful because if people are sharing your webpages or blog. It means people are engaging with it. The more engagement there is, it helps with search engine rankings. Also if people are engaging with your website they’re more likely to subscribe to any mailing list you have. Sharing can mean engaging. Engaging can then lead to developing trust in your service and generating business.

If people find your website or blog or share it, then Google will see that and decide if it’s a relevant link. What I mean by this is. If your webpage or blog is about dogs. And the person who shares the article/post is also interested in dogs. (From their own website, blog or social media). Then it means they are a relevant link. Whereas if someone shares your dog care post who’s say a financial advisor with no obvious dog care links. It doesn’t look so relevant.

Why does being a “relevant sharer" matter? Well Google then is more likely to rank your website or blog higher up search results.

It can also help if the person (or business) linking to you is considered an ‘authority’. If it’s someone with a popular website, blog or social media account, then Google will see it, and give more weight. Than say someone who’s website doesn’t have much reach or has limited social profile.

Now you may wonder how you find out who could be an ‘authority link’? There’s a couple of ways.

1. You may know or find relevant businesses organically. That is you know of them through your work. Or researching generally online or in publications.

Use an online tool like ‘Ahrefs’ https://ahrefs.com. You can put in the actual URL where you’ve got better but similar content. It’ll then show you who’s a link. Then you can export a list and then contact them. Inviting them to link to your webpage/blog.

2. Another way is to get your content on leading relevant websites. Such as those that look for content, (e.g. Huffington Post).

Get more insights into what webpages are popular and in your line of work, by visiting buzzsumo.com. This is another helpful website. Put in keywords or URLs (of competitor articles) and see how many social shares it has. It may not be 100% accurate, but should give a general trend. Then you can reach out to the people who’ve shared them, and contact them inviting them to share your article.

Buzzsumo can help you learn more about other popular websites or blogs like yours. Type in keywords relating to your business, and see what pages it lists. Easy! Take a look at them, and see what trends there are. It’ll help you get new ideas for your own online articles.

How Much Time Do You Need?

You may wonder how long you should be doing this research and contacting other websites/people? It can be easy to get carried away and while away the hours doing this. But try not to! Spend a few hours each week. If you have an assistant, then is this something they could help you with?

Action Point

Do some research online. See who could possibly share your articles. Use the suggested Ahrefs and Buzzsumo links listed above. And get contacting.

It can be scary emailing strangers, but don't worry. People make contact like this all the time. What's the worst, they'll either ignore you or say no. At best you can get your articles and posts shared to reach many possible customers!

Try and do this research and contacts every week. You may not get instant results. So don't be disheartened and keep at it!

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Create Online Content For Your Customers

How To Create Online Content For Your Horse or Dog Care Business



Creating content. What does this mean? And why does it matter to you, if you’re operating a horse or dog care business?

If you’ve a website or blog for your business, then attracting ‘traffic’ or visitors is vital. An easy way to do this, is for people to do an internet search. And by searching for words related to your horse or dog care business. Then if they find your website near the top of the results, it's a great way for them to find you without you paying for an ad. It’s rare though that you publish your website or blog and leave it. And still continue to get top ranking search results. Of course having great design and superb basic content. Plus using keywords can all help. You can pay for advertising too. Here’s some tips you can start using in your equine or canine business website or blog now. These are ways for you to increase the chance of your website appearing high on an internet search. Without paying for advertising.

  1. How long are the articles on your website or blog? There’s a fine line between writing so much that people get bored. And having articles that are so short, that it’s not in-depth. Having articles that are short and around 500 words can be limiting. It tends to tell Google that it’s not going to be helpful and so not worth giving top ranking.
  2. Do your website or blog articles include a beginning, middle and an end? The title is that, the title of the article. Next the middle is the subheadings. These are to provide section breaks, (think like a chapter in a book). Don’t use paragraphs that are too long, so it’s not too overwhelming for your reader. The end is your conclusion and summing up section. Call it that, so that people can be clear what your summary points are. And they can read back up the page. (Different people have varying reading behaviour).
  3. What variety does your blog or website article have? So have you got any images or videos, or even audio clips included? These can help your article seem more easy to read. These videos or audio don't need to be too long. Have you got videos of your horse or dog customers? Get permission to use of course. But if relevant to the article, then be creative!
  4. Do you encourage comments? Your blog posts should conclude wherever possible, with an invitation for people to comment. They’re then more likely to want to share your content. And become potential customers (or know someone who will). Remember if people do comment, then reply, even if to say “thankyou”. It will show you are human! But that you are interested in connecting with your potential (or actual) customers. This can help create loyalty to your business.

So what sort of articles should you be writing? Keep it relevant to your business. But you can be creative too. For instance. If you have a dog care business. You could discuss dog care tips. This can be an endless subject! Think of all the tips for helping care for dogs from puppies to older dogs. Try to avoid going too far from your core subject area though. As Google does look at relevancy. It tends to prioritise ranking websites or blogs that seem to know their subjects well.

Action Point

Take some time to review your website or blog. When did you last create a new article? If it wasn't within the last month, plan your next one now and publish it soon! Write down some ideas of what you can write about, and be inspired to give your customers (actual or potential) some tips to make their and their animals lives better!

Until next time

Regards, Suzanne

How to Get Confidence Running Your Equine or Canine Business



Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Increase Your Twitter Presence

There are reported to be over 300 million active twitter users, and over 500 million tweets sent every day [source: www.omnicoreagency.com], but still many people do find Twitter confusing. – It's quite different to other popular networks and it can take time to get used to it. As is the case with so many things of course!

In this blog post I’m going to share one of my top tips for getting better results on Twitter.

I think most people will agree that it’s easier to forge good business relationships (or any communication with other people) if there is a shared interest.

Engaging with people on Twitter who share similar interests as you is going to make your experience of the network better. To find people who are likely to be interested in your animal care business then try and regularly participate in relevant Twitter “chats”.

There’s “chats” (which are basically entered around a particular hashtag #) for lots of topics, including animal related ones. The participants are more likely to be people who use Twitter to make connections with other like-minded individuals and businesses. This means they are likely to be extremely valuable followers who will help share your posts and engage with your business, including even mentioning you in their posts.

To get the most out of Twitter chats it’s a good idea to actively participate by replying and following new people. You’ll find many # hashtag “chats” are centered around a particular hour in the week, if this is the case for the “chats” you want to use, then make a reminder in your diary so you don’t forget.

Examples of animal related Twitter chats are #EquineHour #HorseHour but there are many many others – so do some research, look at different animal related brands and see what they’re using.

Don’t be worried though about creating your own – yes you can! If you can’t find a chat that makes sense for your business, then establish your own. It will require though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment or be too time consuming. Promoted advertising maybe something to consider.

If you want to develop Twitter as a successful medium for you to promote your animal care business, then please go now and research what Twitter chats you will use this week!

Gain more confidence in using Twitter with my free 1 page Twitter Basics Guide, which you can find online at
http://taranet.co.uk/resources/Twitter-1-Page-Guide.pdf <

How To Make The Most Of Your Online Content

Hello

What's the first thing that comes to your mind when I say "online content"?

If you've a website for your animal care business, having good content is important so that:

a) you've information potential (or actual) customers want, and

b) people can find your content. So for instance your website will feature higher on search engine rankings.

Read on for some tips to help you get started with developing search-engine-friendly content!

Why Bother With Google?

Google is not the only search engine people can use to look on the internet. But it does account for over two-thirds of all internet searches worldwide. So with that in mind, it’s a good idea to ensure your website can perform well on Google. But this isn't as easy as it may sound!

The algorithms that Google other internet companies use often change. They're designed to be unfathomable. That is as they don’t want people to know how they rank websites and accounts. If everyone knew the exact method for getting top ranking success then it would create a host of issues. Not least because a lot of people would stop advertising on Google or the internet companies. Also, businesses wouldn't need so much support from website and online marketing companies!

A helpful free tool offered by Google is “Google Search Console”. You may wonder why you need that if you have Google Analytics? Let me explain the difference.

Google Analytics will show you your traffic. But it won’t show you all the keywords which are driving that traffic. It will usually say, “Not provided”. Because of data and privacy reasons they don’t showcase when people are logged in to Gmail or Google. And which keywords they are searching for. But Google Search Console will showcase that data.

Knowing what keywords are being used by people finding your website is vital. It'll help you develop more content that is relevant. You may find it surprising what keywords people do type into Google to search for - it may not always be what you expect. A bit of keyword research now can help you in the longer term through having content people want to read.

Action Point 1 - Go to the Google Search Console here and set up your account.

What sort of content should you use?

An article or blog post work well in creating higher rankings. Videos and audio tend not to rank so high on google. But it’s not the case of only posting articles and blogs. Instead publish information that people engage with. Google knows a lot of things. Including whether people are scrolling a page. If they're clicking, reading and viewing the images, etc.

Try and be “conversational” in your text. So use words like “you” and “I”, Google can tell the content of articles and whether it’s going to be user friendly. Of course there will be random examples which don’t seem to fit with this, but generally it does make a difference.

Action Point 2 is to review your website, blog and any other places on the internet that you have content. Ask yourself:

  • What sort of content is it?
  • Is it text based?
  • What is the ‘tone’ of the piece?
  • Does it read well for the reader?
  • If someone doesn’t know anything about you or your service, does it make sense?

I hope this has been helpful for you to develop your horse or dog care website.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Optimise Your Horse or Dog Care Website

SEO - What Is It & How Can It Help Your Horse or Dog Care Biz?


Search Engine Optimisation. Otherwise known as SEO is something that applies to anyone who has a website. Including you as a horse or dog care professional. Even if you've a great website that says what you do. It needs to be "optimised". Otherwise it's unlikely that it'll rank high on search engine rankings.

Why is a high ranking important on search engines?
It'll mean that people are likely to find you if they type in a search related to your business. Otherwise, it'll mean people may not find you through 'organic' search results. So your potential customers can then only find you if you. a) use paid online advertising (e.g. Google Ads) or b) they type in your website address (if they know what it is)

Does SEO make a big difference?
Yes it is important. Paid advertising can be helpful for getting your business known online. BUT you don't want to be spending lots of money on advertising that is 'making up' for a lack of an optimised website. Instead advertising should 'enhance'.

It can take several months though to see results from optimising your website. As with many marketing efforts, it's not a quick process for most.

Stage 1 - Where to Start with SEO?

Research and competitor analysis is the first stage. With the aim of understanding more about the keywords that others are using. And defining what you want to use for your service.

There are various online tools that you can use to help you with this - like "Ubersuggest". Type in keywords related to your service area. (E.g. if you're an animal physiotherapist, this could be the type of animal(s) you work with. Or physiotherapy, veterinary, horse care (if you work with horses), etc).

The online tool will then suggest other keywords which are similar. How many times they're searched for and cost per click. Even if you're not paying for Google ads. By knowing that a keyword is a high cost per click, this is likely to mean that it's often used. So worth using.

Research and defining what keywords to use to market your business is vital. For instance if you're only delivering your service in a certain geographic area. You want to optimise your site to reflect that. If you optimise to increase traffic generally. Then you may end up with thousands of website hits every month. But not necessarily those which are going to convert into paying customers.

You can also use a website called SEMrush. This enables you to type in your URL and it will show you your closest competitors and common keywords. You can also type in different keywords and see what websites are also using them.

How Often To Do This?

Definitely when you're first developing your website. And also every month or two. It depends on how complex your website is (e.g. different subjects you're covering) and how much time you have! But if you make a good start at the beginning it shouldn't take too long to review.


Action Point
If you've a website, when was the last time you checked how well optimised it was? And if you have relevant keywords featured/in built?

Use the tools suggested here. Assess your website. And think about what keywords you can use that are relevant to your animal care service.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Benefit Your Horse or Dog Care Biz With Twitter Chats

Join Twitter Chat Hours To Develop Your Horse or Dog Care Biz



Are you interested in using Twitter to develop your animal care business, but aren’t sure how? Then this post is for you!

A great way to engage with people on Twitter who will find your horse or dog care business interesting. Is to take part in relevant Twitter chats. There’s chats (which focus on a particular hashtag #) for hundreds of topics. Including animal related ones. The participants of these chats, use Twitter to make lasting connections. Whether with other like-minded individuals and brands. So they are likely to be valuable followers who will help share your message and engage with your brand.


Get the most out of Twitter chats by actively taking part. By replying, and following new people. Plus keep the relationship going after the chat has ended. For instance this could mean using the # hashtag outside of the dedicated hour. (many chats focus centered around a particular hour in the week).

Examples of animal related Twitter chats include (1) #EquineHour (2) #HorseHour. But there are many others - so do some research, look at different animal related brands and see what they’re using. You can create your own - yes you can!

If you can’t find a chat that makes sense for your business, then establish your own. It will need though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment. Or be too time consuming - promoted advertising is something to consider too.

Get more confidence in using Twitter with my free 1 page Twitter Basics Guide -
Download Here

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

What Are The Benefits Of The Different Social Media Networks

Pro's and Con's of the Different Social Networks


As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!

Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts.
Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.

Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.

Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.

Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.

Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.

LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.

What Next

  1. If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
  2. Concentrate on using one well, and then think about using others (if at all).
  3. It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!

How to Make Your Equine or Canine Business Thrive
Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

How To Use Hashtags For Your Horse or Dog Care Biz

What do you think about hashtags?

They can be annoying, they can be helpful - there's definitely good and bad to using hashtags. So how can you know what to use for the best for your social media posts?

Hashtags are useful on several social media platforms. This is because hashtags are a helpful way for people to search for information. In particular hashtags are great on Twitter and Instagram. But they're not so useful on all social media networks. For instance the way Facebook works means hashtags tend to be less helpful on this network.

But knowing what hashtags to use can be confusing. Have you browsed your social media newsfeed, and seen a range of hashtags used? Sometimes you’ll see lots of hashtags on a single post and other times not so many - so what’s right?

Well the simple answer is there is no right way! But……If you use 4 or more hashtags on Twitter it may well come across to the viewer as being ‘spammy’. On Instagram it’s much more acceptable to use many - up to 30 even. But in saying that it’s important to be relevant.

The idea of a hashtag is to make related content from many people easy to find. So if you're searching for say what posts there under ‘horses’. If you start finding content nothing to do with horses, then you’re going to find it irrelevant. And if you’re like me it’s not going to make me want to look at a post that’s nothing to do with what I was looking for. I’m more likely to think what a nuisance!

Here's three top tips for you, before you start adding hashtags to your posts.

  1. Do a bit of research and see what your peers / competitors are using. Will any be relevant to your business? If they are, then consider using them!
  2. Make a list of hashtags and keep them on your phone or computer so you can re-use them. It can work to your advantage to be consistent. Then people searching under a hashtag will see your posts often.
  3. Remember some hashtags are more specific to one network. What is used often on Twitter may not work on Instagram, and vice versa.

How to Get Confidence in Using Social Media For Your Equine or Canine Business


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk


Never Run Out of Social Media Content Again

Hi

If you follow any business - large or small, on social media you'll find what they are posting interesting. But you may have noticed that some post a very wide variety of content. This can be seasonal issues, tips, sales, competitions and lots more too.

Have you ever wondered how they do this? Whatever size your business is. To be successful on social media it's helpful to plan content with a “content calendar”.

A content calendar can help you plan for upcoming events, and ensure you have a good supply of content to post.

Is it only you who posts to your social media accounts? If you've an assistant, then deciding on a content calendar can be useful. It'll help ensure you and your team know what’s happening and when. Essential to avoid any misunderstandings. As you get ideas, you can add to the calendar.

By having a content calendar it can help you measure what’s worked or not. For instance, posting some content may work better at different times of day. Or even different times of the week. Do you use paid advertising on social media networks? If you are, then it’s very important you know what’s working or not to avoid wasting your money.

Review your content calendar and social media performance. Monthly or quarterly at least. You can then make any adjustments to your planning.

Scheduling your posts is possible on many networks. (e.g. Facebook and Twitter business accounts enable to you to do this for free). Plus there are tools such as Hootsuite to let you do this. Planning your posts in advance with your content calendar, will help you schedule your posts with confidence.

Finally, don’t forget to still keep checking your social media accounts often. So you can respond to comments or repost/re-tweet information!

What Next?

For a free content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne

Animal Care Biz Marketing Tips

Are you making the most of social media and marketing opportunities from being at shows?

On a recent visit to a UK county show, one of my favourite dog care brands was there. But did I know they were going to be there? No. Although I follow them on social media, I only knew they were there when I walked past their tradestand.

This highlighted to me that it was a common wasted opportunity. If you use social media for your business, then tell people when you have a stand at a show. Or if you’re going to be speaking at an event, talk about it on your social media account.

Now you may wonder why this is so important, or how to do it to best effect. Here’s some top tips:


  • Post about your presence at the show. Do this in the days leading up to the show and when you are at the show (or event).

  • Use photographs. If you have a tradestand, include pictures of your stand. It’s easy to take a picture with a smartphone or tablet, it doesn’t need a professional to take it.

  • Always include the hashtag for the event. Many events have an unique hashtag for you to use.

  • Tag the organisers social media account in your post, or any colleagues. It can help generate interest. They may retweet or share your posts if you do this.

Doing this will let your customers know you're there. They’ll love the opportunity to see you and also if you have any special offers for the show, they’ll love seeing you.

If you use the show hashtag people who aren’t your customers already will see your posts. They'll like seeing what your company or services offers. Again if you tag them, the show organiser or another exhibitor could share your post. Your posts reach will then go further.

I hope this has convinced you to make the most of the marketing opportunities being at a show can bring you. And how social media can help.

Regards, Suzanne