Why You Should Love Social Media

Hi

In previous posts i've talked about many social media tips. To help you get the most out of social media for your horse or dog care business. But are you convinced that social media is necessary at all?

Why should you love social media for your horse or dog care business?



First of all. It's important to understand why a business account is different to your personal one. In fact you may think you've not got time to have two accounts.

But on many networks. Such as Instagram, Facebook and Twitter, a business account gives you more options. These include:

  • Get more analytical information. E.g. Understand who is viewing your posts.
  • You can advertise and promote your posts.
  • It helps keep personal and business posts separate. You can still be 'human' and not too formal even on a business account!

Questions that do arise are…..
Is will my customers look at social media?
Is it worth bothering with?
The short answer to these is yes!

According to Social Media Today, Twitter has 145 million active daily users worldwide. And Facebook has 2.41 billion active monthly users. With these numbers there are bound to be some who will be potential customers.
And remember, even if someone doesn't want to be your customer. They may know someone who will, and recommend you to their friend or relative. Don't underestimate the power of recommendation!

Of course there are other networks you may prefer using. Such as Instagram and LinkedIn. These are also popular with a large range of people.

So which to use? Well the decision on what network to use isn't so as important as deciding what strategy you're going to have. What do I mean? Well how are you going to post? What are you going to post? how are you planning to convert people viewing your posts into customers?

Most horse and dog owners are busy people. Prioritising the care of beloved animals is time consuming. At the best of times, let alone if there are any special care needs! So post regularly! This will give your equine and canine guardians a chance to see your posts.

Having a clear plan of what you're going to do. And try posting different types of information, photos and videos. Post at different times of day. Different days of the week.

Be consistent and be regular.

With social media use for any business. Engaging with your audience is vital.

Action Point..

How You Can Make Video Part of Your Social Media Strategy

Have you tried using video for your social media?


Or is it something you’re not sure about? Are you worried about not having:

  • The technical skills - will it work out ok?
  • Anything interesting to do a video about?

Or do not feel confident about being on the video yourself, or presenting information?

Whether you prefer using Twitter, Facebook or Instagram. Video is an important part of your content strategy. So what makes a good video?

Your aim should be to have a video that encourages people to stay looking at it. And not scrolling past. So how can you “hook” your audience?

Start the video with:

  • An interesting setup
  • A close-up shot
  • Or quick movement or action.

Try including your logo at the beginning. So people associate your video with your service.

How can you plan your video?



  1. Decide how you want to start it. What will be a good introduction? (taking into account the points above).
  2. Decide what story you want to show. Despite the length of your video, it needs a beginning, middle and end. It needs to make sense (to some extent!). And not be completely random (unless you’re making a clever point!).
  3. Decide if it’s going to make sense to people without the sound on. Remember people viewing your video may not be able to have sound on where they are. Don’t assume everyone has earphones either.
  4. You can do the filming, or get someone to hold the smartphone/camcorder. This depends on the topic.
  5. A steady hand is vital (or use a tripod). And have the sun behind you, not the subject!

What ideas could you use for your horse or dog care business video? Two great ideas are:

  1. Provide dog or horse care tips. These could be general tips that you know people will find helpful. (Remember not to assume people will know everything. So do provide basic as well as more advanced information!).
  2. Give people an insight into your service. This could be you working with horses or dogs. It could be giving them an idea of a first appointment. Or a therapy session.

Action Point..
  • If you've not already used video on your social media. Make a start this week!
  • Make a short video on your smartphone. You don't need camcorders and special recording equipment.
  • And if you're nervous, and use Instagram. Post it onto your Instagram Story. This will disappear after 24 hours. So a good way to ease yourself into it!
  • Try doing a video at least once a week. Don't worry if it's short. By making a video regularly your confidence will grow!

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more about my specialist equine and canine business coaching.

Regards, Suzanne
Director at Taranet

How To Live Your Vision

What is your vision? What are you goals?



In these unusual times, you may be wondering if you should even be thinking of visions and goals. But one thing this pandemic has shown is that you never know what’s going to happen. Ever. Being able to be flexible and not too rigid in how you’re going to achieve your goals has always been good advice. Even more so now.

Having a vision is important, as otherwise we’ll be aimless. This is fine sometimes. If we’ve had setbacks in any aspect of our lives, then we can all feel without purpose. But long-term we’ll end up getting nothing done. Achieve success by having clarity on what you want, and then living a life which achieves that. So what do I mean?

Using language to live the life you want. If you want to have more money, don’t focus on having none. Don’t say to yourself or others, “i’ve not got enough money”. Instead focus on what you do have. Even when buying a magazine or newspaper. Say to yourself, "i’m grateful and appreciate having the money to buy this". Subtle? But over time, focusing on what you do have, not what you’ve not, means you’ll feel better and attract the life you want.

Behaving how you want to be. For instance if your vision is to have excellent health and fitness.Don’t eat junk food or do no exercise. Start eating nutritious high quality food and start moving. This

Consider what are your thoughts? Even though are lives are currently restricted, are you focusing on what you haven’t got, or what you have? Are your thoughts holding you back from feeling more positive. Or optimistic about your future? The pandemic has proven we can’t control everything in our lives. But actually this hasn’t taken away our ability to control how we react to situations. We have the ability to choose our thoughts.

I love this quote from Tom Ziglar "The fastest way to success is to replace bad habits with good habits".

Being uncertain of the future is normal, never more so than now. But having clarity of your vision and what steps you can take. Today and tomorrow and the day after to live the life you want is very empowering.

What else can you do to help clarify your vision, and build your mindset to achieve your goals?

Meditation and positive affirmations can be very useful. You may not think these are for you. But they’re for everyone!
My recommendations are Gabby Bernstein, Abraham Hicks and Louse Hay. Find lots of their recordings online, including at youtube.

Get your goal setting toolkit as part of my online course 'Brilliant Tips To Develop Your Horse or Dog Care Biz' https://animal-star-social-media.teachable.com/p/your-guide-to-planning-your-animal-care-business

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
Director at Taranet

How You Can Make A Change

Hello

We’re living in an unusual time. A pandemic isn’t something many businesses or people will have prepared for. Even despite any extensive business continuity planning!

If your business has had to change or even stop as a result of the pandemic. Then you maybe questioning what you can do. But there will be things you can do!

A question the legendary businessman Zig Ziglar opened his speeches with was:

"How many of you would agree that there is something you can do in the next two weeks that would make your life or business worse?"

This usually got everyone's attention. He then followed with this statement:

"Then it stands to reason that there are things you can do to make your life or business better, and the choice is yours."

Do you agree that there are things you could do to…
  • Improve your knowledge?
  • Get a more successful career or business?
  • Be healthier?
  • Have stronger relationships?
  • Have more peace?
  • Have more hope for the future?
  • Have less stress?

But…
  • Do you agree that many times you simply don’t do those things?
  • Do you agree that you don’t do things you know you should do, even when you know what to do and how to do them?
  • Can you be more productive?
  • Can you take opportunities to learn and grow (there are so many online opportunities!)?
  • Would you like to reach your biggest dreams and goals in life and business?

Take action. Do one thing at a time. Try not to try and do too much at once. This will often lead to failure and will make you disillusioned.

Action Point..
  • Get your journal or notebook. Using the first set of bullet points above, decide what you're going to do. Write it down.
  • Decide how you can make a change today, tomorrow and next week to achieve it. Small steps, every day. Consistency is key!
  • Make a list of the actions - and then complete them!


You can get a goal setting toolkit as part of my online course 'Brilliant Tips To Develop Your Horse or Dog Care Biz'
https://animal-star-social-media.teachable.com/p/your-guide-to-planning-your-animal-care-business

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk for info on coaching opportunities with me.

Regards, Suzanne
Director at Taranet

Tips to Stay Positive in Difficult Times

Hi
What a difference a few weeks make. Or even a few days! The coronavirus outbreak continues to evolve. Even if you're in good health and feel well, you may also be feeling confused. Sad, upset or even angry.

It's important to acknowledge our feelings, whatever they are. It can be easy to get overwhelmed with too much news and other people's opinions. Looking at social media and listening to news commentary or radio interviews. A common theme seems to be that a lot of people have very strong views. Now I do too. But I don't want to enforce them on others. We're all entitled to our own opinion. Sometimes though others opinions can seem wrong, judgemental and annoying. Don't let it get to you!

Take a break from the news. Listen or read it once a day if you can, and find it easier to deal with. Breathe. Underrated it is, but breathing long slow deep breathes can ease the stress! Spend a few minutes appreciating what is around you. Even if it's the ground your standing on, or the chair you're sitting on. Think about what you believe at this moment.

You may have question marks about your business. Do you think your income will drop? Can you continue to offer your existing service? Can you do any work online? Here's some ideas for you as a canine or equine therapist:

  1. Get clean, very clean. Clean down after every customer. Use one of the coronavirus effective cleaning solutions if you can too. Clean everything. Door handles, surfaces, etc.
  2. Biosecurity. Make sure your customers know that you're open for business, but only if they are well! If they're displaying any of the symptoms, then ask them to stay away.
  3. Skype/Facetime. What advice can you offer online? Can you provide a demonstration? Provide advice on how the owner can help their horse or dog. You can charge for this as an online consultation!
  4. YouTube or Instagram TV. Can you start producing some videos providing tips or information. Those that will be useful for existing and new customers?
  5. Complete some CPD. Whether that's online training about your therapy. (or another that could help long-term with your business). My online social media course for you. Reading up on latest research/developments.
  6. Talking of reading. If you'd like some healthy inspiration check out your Aloe Matters e-mag, it's waiting for you online at http://440000346921.myforever.biz/aloelife/

There are lots of things restricted (or will be). But there are still lots of things that are possible. Remember this pandemic will pass. It may not seem it. But it will!

If you want the latest NHS advice, please visit
https://www.nhs.uk/conditions/coronavirus-covid-19/

Action Points

1. Reflect on the above ideas. What can you do to re-purpose your business at this difficult time?
2. Get help to feel calmer by trying meditation. Gabby Bernstein has lots to help you with this. Visit her
website here.

Until next time and if any questions then please email me, or contact me on social media (links below).

Finally, keep safe and well :)

Regards, Suzanne

How to Remain Focused on Your Canine or Equine Business

Often a goal for business owners is to employ people and lots of them! Is this something you can relate to? Now there are obvious advantages.

Depending on your business type, employing people can mean you’ve got lots of work and can’t do it all yourself. So is sensible to have staff.

But it can get overwhelming. Not only is there the process of recruitment and employment contracts. Also training and development too to consider. You'll also have expenditure, on salaries, equipment, etc for your staff.

You can also be overwhelmed from having too much work, or not enough. Or other reasons too.

All this can mean you lose focus on your ultimate goal. How do you know if this is happening?

  • You may feel stressed.
  • Keep feeling ill.
  • Being overwhelmed, unable to make decisions.
  • Longing to get to the next day off.
  • In other words not enjoying the here and now.

One of my mentors recently mentioned a study to me. Conducted by Steven Cole of the UCLA School of Medicine, and Barbara Fredrickson of the University of North Carolina at Chapel Hill. This revealed that people who found deeper meaning in their lives had strong immune systems. Compared to those who had a more self-centered approach to life.

http://peplab.web.unc.edu/files/2018/11/koketal2013.pdf

What does this mean? By following your goals and finding deeper meaning in your efforts. Will make you stronger, literally.

Operating your horse, dog or veterinary business may not always be plain sailing. And it’d be difficult for anyone to feel 100% motivated all the time. But it would be good to be pretty close to that wouldn’t it?!

My mentor also mentioned this thought provoking quote. From Holocaust survivor and celebrated psychiatrist Viktor Frankl. He wrote, “
Life is never made unbearable by circumstances, but only by lack of meaning and purpose”. Worth reviewing again?

If you do decide to use staff to help you develop your business. If you’ve a strong meaning and purpose in your actions, then it should help you:

  • Be clear to your team, what you want them to do.
  • And how they can contribute to the success of your business.

You don’t need to always use staff though to develop your business. What can you do as a sole trader? Can you achieve what you want, without recruiting a team?

Remember too, that being a sole trader doesn’t need to mean that you're isolated. You can have a business coach. Go to networking groups and lots more opportunities for you. All of these can help you remain motivated and focused on achieving your goals.

Action Point..
  • Get your journal or notebook. Spend some time today thinking about what you want to achieve with your horse or dog care business.
  • Write down your vision.
  • Then write down your immediate goals? Do you have more than one goal? Write them all down. Then prioritise - what do you need to work towards first to achieve your vision?
  • Revisit your vision daily. If you're feeling deflated, or overwhelmed. Then by revisiting this vision it will help you remember what you're working towards. (and what you want your staff to help you achieve).
  • Even if you aren't feeling overwhelmed, then reminding yourself of your vision daily will help program your mind to keep focused on the main prize. Your business or personal success! (whatever that means to you).
  • This should help you give you meaning and purpose!


If you'd like any further advice on applying these tips for you in your horse or dog care business. Then please email me at info @ taranet.co.uk

How to Get Confidence Running Your Equine or Canine Business

Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Get Your Online Articles Shared

Whatever the focus of your horse or dog care business website, or blog you want people to find it. One way to do this is for your website content to get shared on social media.

This can be helpful because if people are sharing your webpages or blog. It means people are engaging with it. The more engagement there is, it helps with search engine rankings. Also if people are engaging with your website they’re more likely to subscribe to any mailing list you have. Sharing can mean engaging. Engaging can then lead to developing trust in your service and generating business.

If people find your website or blog or share it, then Google will see that and decide if it’s a relevant link. What I mean by this is. If your webpage or blog is about dogs. And the person who shares the article/post is also interested in dogs. (From their own website, blog or social media). Then it means they are a relevant link. Whereas if someone shares your dog care post who’s say a financial advisor with no obvious dog care links. It doesn’t look so relevant.

Why does being a “relevant sharer" matter? Well Google then is more likely to rank your website or blog higher up search results.

It can also help if the person (or business) linking to you is considered an ‘authority’. If it’s someone with a popular website, blog or social media account, then Google will see it, and give more weight. Than say someone who’s website doesn’t have much reach or has limited social profile.

Now you may wonder how you find out who could be an ‘authority link’? There’s a couple of ways.

1. You may know or find relevant businesses organically. That is you know of them through your work. Or researching generally online or in publications.

Use an online tool like ‘Ahrefs’ https://ahrefs.com. You can put in the actual URL where you’ve got better but similar content. It’ll then show you who’s a link. Then you can export a list and then contact them. Inviting them to link to your webpage/blog.

2. Another way is to get your content on leading relevant websites. Such as those that look for content, (e.g. Huffington Post).

Get more insights into what webpages are popular and in your line of work, by visiting buzzsumo.com. This is another helpful website. Put in keywords or URLs (of competitor articles) and see how many social shares it has. It may not be 100% accurate, but should give a general trend. Then you can reach out to the people who’ve shared them, and contact them inviting them to share your article.

Buzzsumo can help you learn more about other popular websites or blogs like yours. Type in keywords relating to your business, and see what pages it lists. Easy! Take a look at them, and see what trends there are. It’ll help you get new ideas for your own online articles.

How Much Time Do You Need?

You may wonder how long you should be doing this research and contacting other websites/people? It can be easy to get carried away and while away the hours doing this. But try not to! Spend a few hours each week. If you have an assistant, then is this something they could help you with?

Action Point

Do some research online. See who could possibly share your articles. Use the suggested Ahrefs and Buzzsumo links listed above. And get contacting.

It can be scary emailing strangers, but don't worry. People make contact like this all the time. What's the worst, they'll either ignore you or say no. At best you can get your articles and posts shared to reach many possible customers!

Try and do this research and contacts every week. You may not get instant results. So don't be disheartened and keep at it!

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Create Online Content For Your Customers

How To Create Online Content For Your Horse or Dog Care Business



Creating content. What does this mean? And why does it matter to you, if you’re operating a horse or dog care business?

If you’ve a website or blog for your business, then attracting ‘traffic’ or visitors is vital. An easy way to do this, is for people to do an internet search. And by searching for words related to your horse or dog care business. Then if they find your website near the top of the results, it's a great way for them to find you without you paying for an ad. It’s rare though that you publish your website or blog and leave it. And still continue to get top ranking search results. Of course having great design and superb basic content. Plus using keywords can all help. You can pay for advertising too. Here’s some tips you can start using in your equine or canine business website or blog now. These are ways for you to increase the chance of your website appearing high on an internet search. Without paying for advertising.

  1. How long are the articles on your website or blog? There’s a fine line between writing so much that people get bored. And having articles that are so short, that it’s not in-depth. Having articles that are short and around 500 words can be limiting. It tends to tell Google that it’s not going to be helpful and so not worth giving top ranking.
  2. Do your website or blog articles include a beginning, middle and an end? The title is that, the title of the article. Next the middle is the subheadings. These are to provide section breaks, (think like a chapter in a book). Don’t use paragraphs that are too long, so it’s not too overwhelming for your reader. The end is your conclusion and summing up section. Call it that, so that people can be clear what your summary points are. And they can read back up the page. (Different people have varying reading behaviour).
  3. What variety does your blog or website article have? So have you got any images or videos, or even audio clips included? These can help your article seem more easy to read. These videos or audio don't need to be too long. Have you got videos of your horse or dog customers? Get permission to use of course. But if relevant to the article, then be creative!
  4. Do you encourage comments? Your blog posts should conclude wherever possible, with an invitation for people to comment. They’re then more likely to want to share your content. And become potential customers (or know someone who will). Remember if people do comment, then reply, even if to say “thankyou”. It will show you are human! But that you are interested in connecting with your potential (or actual) customers. This can help create loyalty to your business.

So what sort of articles should you be writing? Keep it relevant to your business. But you can be creative too. For instance. If you have a dog care business. You could discuss dog care tips. This can be an endless subject! Think of all the tips for helping care for dogs from puppies to older dogs. Try to avoid going too far from your core subject area though. As Google does look at relevancy. It tends to prioritise ranking websites or blogs that seem to know their subjects well.

Action Point

Take some time to review your website or blog. When did you last create a new article? If it wasn't within the last month, plan your next one now and publish it soon! Write down some ideas of what you can write about, and be inspired to give your customers (actual or potential) some tips to make their and their animals lives better!

Until next time

Regards, Suzanne

How to Get Confidence Running Your Equine or Canine Business



Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Increase Your Twitter Presence

There are reported to be over 300 million active twitter users, and over 500 million tweets sent every day [source: www.omnicoreagency.com], but still many people do find Twitter confusing. – It's quite different to other popular networks and it can take time to get used to it. As is the case with so many things of course!

In this blog post I’m going to share one of my top tips for getting better results on Twitter.

I think most people will agree that it’s easier to forge good business relationships (or any communication with other people) if there is a shared interest.

Engaging with people on Twitter who share similar interests as you is going to make your experience of the network better. To find people who are likely to be interested in your animal care business then try and regularly participate in relevant Twitter “chats”.

There’s “chats” (which are basically entered around a particular hashtag #) for lots of topics, including animal related ones. The participants are more likely to be people who use Twitter to make connections with other like-minded individuals and businesses. This means they are likely to be extremely valuable followers who will help share your posts and engage with your business, including even mentioning you in their posts.

To get the most out of Twitter chats it’s a good idea to actively participate by replying and following new people. You’ll find many # hashtag “chats” are centered around a particular hour in the week, if this is the case for the “chats” you want to use, then make a reminder in your diary so you don’t forget.

Examples of animal related Twitter chats are #EquineHour #HorseHour but there are many many others – so do some research, look at different animal related brands and see what they’re using.

Don’t be worried though about creating your own – yes you can! If you can’t find a chat that makes sense for your business, then establish your own. It will require though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment or be too time consuming. Promoted advertising maybe something to consider.

If you want to develop Twitter as a successful medium for you to promote your animal care business, then please go now and research what Twitter chats you will use this week!

Gain more confidence in using Twitter with my free 1 page Twitter Basics Guide, which you can find online at
http://taranet.co.uk/resources/Twitter-1-Page-Guide.pdf <

How To Create Positive Energy

Hello

Do you find some days draining? Not in a "wow that was a busy but productive day". But in a "I didn't do what I wanted get done, because of x, y, z"?

Here's some quick tips to help you feel more energised. This will help you get into a more positive mindset with your horse or dog care business.

  1. Let go of daily disappointments. You can't change what's happened. Use any "disappointments" as a learning experience.
  2. Practice gratitude. Be grateful for the day you've had - focus on what was good. At the end of the day find 3 things that went well. And be grateful for this. (Could be as simple as 'feeling well', or having customers, etc).
  3. Choose to spend time with people who “boost” you. Are people draining you? On a scale, would you say that they're positive, neutral (no difference either way), or make you feel drained and exhausted and troubled?
  4. Be intentional with your actions. What and who do you want to be in any particular scenario?
  5. Be kind. Kindness, giving “gifts” can help you to thrive. Instead of taking - why not give instead? This could be as simple as pausing whilst driving to let someone out of a junction or cross the road, rather than making them wait for ages.
  6. Remember to push yourself (not too hard!). But be the best that you can be, don’t choose mediocrity.

You may wonder, will the above help you feel more energised? Will you feel less disappointed? Yes they will make a difference. But consistency is key!

Action Point..
As with so much in life (and business), be consistent. Don't expect instant results. But every day, take action to be the best you can be. Do one (or all!) of the above.

Remember…If you'd like any further advice on applying these tips for you in your horse or dog care business. Then please email me at info @ taranet.co.uk

How to Get Confidence Running Your Equine or Canine Business

Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Develop Your Self Belief

Hello,

Do you ever feel like you need to boost your self belief? Or are you feeling confident most of the time?

Many of us have 'wobbles', it's normal! But it can be easy not to do anything about our confidence. Especially when we're busy, and caught up in a routine of what can be work, eat, sleep - and repeat.

Here's a few of my top tips to help you develop your mindset.

  1. Surround yourself with people who have an abundant mindset. What do I mean? People who focus on what’s going well and not what's wrong. Their positivity and abundant thinking can rub off on you. Yes!
  2. Don’t worry about detail. It's easy to over-think. I know I can do this for sure! But overthinking about the details can lead to you becoming bogged down with negativity. (and worse not taking action). Remember to focus on your long term vision for your business (and/or life!).
  3. Bolster self belief by carrying out mindset rituals. Do these first thing in the morning for best results.
  4. Celebrate your successes. Love yourself more! Treat yourself - don’t feel guilty having a hot bath, drink. Do more affirmations, etc.

Action Point..
As with so much in life (and business). Consistency is key. Don't expect instant results. But every day, take action to celebrate being you. Do one (or all!) of the above.

If you'd like any further advice on applying these tips for you in your horse or dog care business. Then please email me at info @ taranet.co.uk

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Help Your Business With a Mailing List

Hello,

How do you feel when you receive an email from an organisation 'out of the blue'? I don't mean spam emails. But emails from companies whose mailing list you've signed up to, but you only hear from them once or twice a year?

I received an email from a company recently who I signed up to their mailing list ages ago. But they'd not sent anything for what must've been a year. My first thought was it's spam. Then I remembered it wasn't because I'd wanted to hear from them albeit a long time ago! It made me think. That they're not committed to developing a positive relationship with their customers. As it did seem like 'spam'. This isn't what any reputable business wants!

As someone operating your own business. When was the last time you contacted your mailing list? Do you even have one?

Why Bother With A Mailing List?

Although social media is great for building relationships with potential and existing customers. The social media platforms aren't owned by us. We don't set the parameters for our posts visibility. For instance. You're likely to be aware if you have a Facebook business page. That without paying to promote your posts you're unlikely to have them seen by many people.

Cultivating your own mailing list so people sign up to receive your updates. Means you can send emails to them when you want. Of course there's no guarantee they'll open them. But you've a greater chance of your subscribers seeing your emails. Unlike with social media. Where it's possible your posts are 'competing' against a multitude of other posts.

There's many email marketing management systems you can use. And which enable you to collect email addresses, (under data protection legislation). And automate and create and send emails. These include Constant Contact (who I use), Mailchimp, Hubspot and Infusionsoft, amongst others.

As part of your marketing strategy it's a good idea to decide on how often you'll send emails to your subscribers. You can test out what fits best for you and your audience, but try and be consistent. Whether that's weekly, fortnightly or monthly.

Action Point 1 - If you've not got a mailing list, start one now!
Action Point 2 - If you already have, when did you last send an email? Have you got a schedule?

How to Get Confidence Running Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne

How To Make The Most Of Your Online Content

Hello

What's the first thing that comes to your mind when I say "online content"?

If you've a website for your animal care business, having good content is important so that:

a) you've information potential (or actual) customers want, and

b) people can find your content. So for instance your website will feature higher on search engine rankings.

Read on for some tips to help you get started with developing search-engine-friendly content!

Why Bother With Google?

Google is not the only search engine people can use to look on the internet. But it does account for over two-thirds of all internet searches worldwide. So with that in mind, it’s a good idea to ensure your website can perform well on Google. But this isn't as easy as it may sound!

The algorithms that Google other internet companies use often change. They're designed to be unfathomable. That is as they don’t want people to know how they rank websites and accounts. If everyone knew the exact method for getting top ranking success then it would create a host of issues. Not least because a lot of people would stop advertising on Google or the internet companies. Also, businesses wouldn't need so much support from website and online marketing companies!

A helpful free tool offered by Google is “Google Search Console”. You may wonder why you need that if you have Google Analytics? Let me explain the difference.

Google Analytics will show you your traffic. But it won’t show you all the keywords which are driving that traffic. It will usually say, “Not provided”. Because of data and privacy reasons they don’t showcase when people are logged in to Gmail or Google. And which keywords they are searching for. But Google Search Console will showcase that data.

Knowing what keywords are being used by people finding your website is vital. It'll help you develop more content that is relevant. You may find it surprising what keywords people do type into Google to search for - it may not always be what you expect. A bit of keyword research now can help you in the longer term through having content people want to read.

Action Point 1 - Go to the Google Search Console here and set up your account.

What sort of content should you use?

An article or blog post work well in creating higher rankings. Videos and audio tend not to rank so high on google. But it’s not the case of only posting articles and blogs. Instead publish information that people engage with. Google knows a lot of things. Including whether people are scrolling a page. If they're clicking, reading and viewing the images, etc.

Try and be “conversational” in your text. So use words like “you” and “I”, Google can tell the content of articles and whether it’s going to be user friendly. Of course there will be random examples which don’t seem to fit with this, but generally it does make a difference.

Action Point 2 is to review your website, blog and any other places on the internet that you have content. Ask yourself:

  • What sort of content is it?
  • Is it text based?
  • What is the ‘tone’ of the piece?
  • Does it read well for the reader?
  • If someone doesn’t know anything about you or your service, does it make sense?

I hope this has been helpful for you to develop your horse or dog care website.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

Is There a Perfect Offer For Your Customer?

Do you think you need to have a sale or a special offer for your business? To help both keep existing and get new customers? Is this something you've had success with or feel like you're missing out on with your business?

What Do You Want To Achieve?

A special offer or a sale can be helpful to boost most type of businesses. Including animal care / veterinary businesses.

But there is a possibility if you have too many sales or special offers, it damages your business. Why? It puts people off of actually using your service or business when it is full price. You de-value your service through too many special offers. Because many love a bargain! If it’s known by waiting a few weeks they can buy your service at a lower price, then many will do that.

Yes, even if their animal could do with your treatment or products now. Depending on what it is wrong with them, people can unfortunately put off treatment. This may happen if they aren’t sure whether their insurance company will pay. Or they know they won’t or they don’t have insurance at all.

Also, it’s important to consider how you construct your offer, this can be vital. Will it be for new customers or existing? It can make existing customers unhappy. If they know they’re having to pay full price and yet new people are getting your service or products cheaper.

You may've heard in the media about companies giving discounts to new customers? Whereas existing customers have to pay ever increasing prices. So it’s been often better for people to shop around and go to a new company. So don’t let that happen to you!

Why should people pay "full price" for your service? Instead consider always charging full price. BUT offer some kind of loyalty programme instead.

Action Point - Have a plan - what do you want to achieve with any offers?

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Optimise Your Horse or Dog Care Website

SEO - What Is It & How Can It Help Your Horse or Dog Care Biz?


Search Engine Optimisation. Otherwise known as SEO is something that applies to anyone who has a website. Including you as a horse or dog care professional. Even if you've a great website that says what you do. It needs to be "optimised". Otherwise it's unlikely that it'll rank high on search engine rankings.

Why is a high ranking important on search engines?
It'll mean that people are likely to find you if they type in a search related to your business. Otherwise, it'll mean people may not find you through 'organic' search results. So your potential customers can then only find you if you. a) use paid online advertising (e.g. Google Ads) or b) they type in your website address (if they know what it is)

Does SEO make a big difference?
Yes it is important. Paid advertising can be helpful for getting your business known online. BUT you don't want to be spending lots of money on advertising that is 'making up' for a lack of an optimised website. Instead advertising should 'enhance'.

It can take several months though to see results from optimising your website. As with many marketing efforts, it's not a quick process for most.

Stage 1 - Where to Start with SEO?

Research and competitor analysis is the first stage. With the aim of understanding more about the keywords that others are using. And defining what you want to use for your service.

There are various online tools that you can use to help you with this - like "Ubersuggest". Type in keywords related to your service area. (E.g. if you're an animal physiotherapist, this could be the type of animal(s) you work with. Or physiotherapy, veterinary, horse care (if you work with horses), etc).

The online tool will then suggest other keywords which are similar. How many times they're searched for and cost per click. Even if you're not paying for Google ads. By knowing that a keyword is a high cost per click, this is likely to mean that it's often used. So worth using.

Research and defining what keywords to use to market your business is vital. For instance if you're only delivering your service in a certain geographic area. You want to optimise your site to reflect that. If you optimise to increase traffic generally. Then you may end up with thousands of website hits every month. But not necessarily those which are going to convert into paying customers.

You can also use a website called SEMrush. This enables you to type in your URL and it will show you your closest competitors and common keywords. You can also type in different keywords and see what websites are also using them.

How Often To Do This?

Definitely when you're first developing your website. And also every month or two. It depends on how complex your website is (e.g. different subjects you're covering) and how much time you have! But if you make a good start at the beginning it shouldn't take too long to review.


Action Point
If you've a website, when was the last time you checked how well optimised it was? And if you have relevant keywords featured/in built?

Use the tools suggested here. Assess your website. And think about what keywords you can use that are relevant to your animal care service.

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

How To Benefit Your Horse or Dog Care Biz With Twitter Chats

Join Twitter Chat Hours To Develop Your Horse or Dog Care Biz



Are you interested in using Twitter to develop your animal care business, but aren’t sure how? Then this post is for you!

A great way to engage with people on Twitter who will find your horse or dog care business interesting. Is to take part in relevant Twitter chats. There’s chats (which focus on a particular hashtag #) for hundreds of topics. Including animal related ones. The participants of these chats, use Twitter to make lasting connections. Whether with other like-minded individuals and brands. So they are likely to be valuable followers who will help share your message and engage with your brand.


Get the most out of Twitter chats by actively taking part. By replying, and following new people. Plus keep the relationship going after the chat has ended. For instance this could mean using the # hashtag outside of the dedicated hour. (many chats focus centered around a particular hour in the week).

Examples of animal related Twitter chats include (1) #EquineHour (2) #HorseHour. But there are many others - so do some research, look at different animal related brands and see what they’re using. You can create your own - yes you can!

If you can’t find a chat that makes sense for your business, then establish your own. It will need though you to make a concerted and sustained effort to build awareness of it. So depending on your available resources this could be a worthwhile investment. Or be too time consuming - promoted advertising is something to consider too.

Get more confidence in using Twitter with my free 1 page Twitter Basics Guide -
Download Here

How to Get Confident Using Social Media With Your Equine or Canine Business

Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.

Regards, Suzanne
www.taranet.co.uk

What Are The Benefits Of The Different Social Media Networks

Pro's and Con's of the Different Social Networks


As an animal care professional you want to connect with your existing customers. But also gain new customers. Social media is a great way to do both of these. BUT..... with there being so many social media networks. From Twitter, Facebook, Pinterest, Instagram, Snapchat and more, how do you choose?!

Unless you have lots of time. Or have someone to help you. It’s unlikely you’re going to have the time to manage multiple social media accounts.
Top Tip: Don't use the same post info on different networks. As the networks vary it doesn't always translate well from one to another.

Choose the networks that you are going to find it easiest to use. And that you enjoy using! There's people who love animals on all the networks. So any of them will be a potential place for you to build your service and find new customers.

Twitter - Great if you can keep posts short and want to share links, videos or photo's. Plus great search ability so new people can discover you. Cons - you do have less space per post to share, although it IS possible to 'thread' tweets together.

Facebook - Great if you have photo's or video's to share. You can share other things too like links and articles. But video is currently a great way to get engagement on Facebook. Cons - the reach of your posts are usually limited beyond the people who already 'like' your page. Unless you pay for advertising.

Instagram - Great if you have photo's or video's to share. Cons - not good if you want to share links in a post.

LinkedIn - Great for building up a network. This can be of potential customers and peers with similar interests. Cons - not always used to best effect by people BUT it is increasing in its engagement.

What Next

  1. If you’re unfamiliar with any of them. Take some time reviewing the different networks and decide what you’d like to make a start with.
  2. Concentrate on using one well, and then think about using others (if at all).
  3. It’s important that you enjoy this part of your business, so don’t make it difficult for yourself!

How to Make Your Equine or Canine Business Thrive
Visit
https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

How To Use Hashtags For Your Horse or Dog Care Biz

What do you think about hashtags?

They can be annoying, they can be helpful - there's definitely good and bad to using hashtags. So how can you know what to use for the best for your social media posts?

Hashtags are useful on several social media platforms. This is because hashtags are a helpful way for people to search for information. In particular hashtags are great on Twitter and Instagram. But they're not so useful on all social media networks. For instance the way Facebook works means hashtags tend to be less helpful on this network.

But knowing what hashtags to use can be confusing. Have you browsed your social media newsfeed, and seen a range of hashtags used? Sometimes you’ll see lots of hashtags on a single post and other times not so many - so what’s right?

Well the simple answer is there is no right way! But……If you use 4 or more hashtags on Twitter it may well come across to the viewer as being ‘spammy’. On Instagram it’s much more acceptable to use many - up to 30 even. But in saying that it’s important to be relevant.

The idea of a hashtag is to make related content from many people easy to find. So if you're searching for say what posts there under ‘horses’. If you start finding content nothing to do with horses, then you’re going to find it irrelevant. And if you’re like me it’s not going to make me want to look at a post that’s nothing to do with what I was looking for. I’m more likely to think what a nuisance!

Here's three top tips for you, before you start adding hashtags to your posts.

  1. Do a bit of research and see what your peers / competitors are using. Will any be relevant to your business? If they are, then consider using them!
  2. Make a list of hashtags and keep them on your phone or computer so you can re-use them. It can work to your advantage to be consistent. Then people searching under a hashtag will see your posts often.
  3. Remember some hashtags are more specific to one network. What is used often on Twitter may not work on Instagram, and vice versa.

How to Get Confidence in Using Social Media For Your Equine or Canine Business


Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk


Get Organised By Keeping It Simple

Hello

Do you find it easy to get into a routine of handling daily tasks? Whether that’s organising your personal life or business. Whatever system you’re currently using is working. As you’re here!

But it’s always useful to reflect on what you’re doing, and see if there’s any tips that you can use to improve your routine. And get more done. This may not be more work done. It could be getting more time to have a longer walk with your dog or a longer grooming session or ride with your horse. (Or spend more time with your partner/children!).

So here i’m going to talk about a common item many of us have. But we can also under-use its potential. This is your diary! Here’s some tips to help you use it to make you be (and feel) more productive.

Is your diary an electronic calendar like Google? I love a paper diary. You may do too.

By having your calendar online, you get reminders and alerts on your phone or computer/tablet. They can be annoying (alerts I mean!) but they're also useful.

So what can you put in your online calendar that’d help you? Block out time to get some particular pieces of work done. This could be to do:

your invoicing
book venues
call clients
organising and planning “regular” tasks for example.

Make your online calendar work harder for you. Attach notes, documents and website or email links to your calendar entries. That way you’ll save lots of time not looking things up.

Great business tips don’t have to be complicated. In fact if something does seem complex you’re less likely to do it, and maintain it.

So I hope this has been useful, despite its simplicity!

Now, earlier I mentioned about you “feeling more productive”. It’s a fact that routines and good organisation rely less on you using your willpower to get something done. Relying on willpower takes more effort. If a task is routine then it’s more likely to get completed. This can lead to a sense of accomplishment. Better than a list of work / ideas you’ve not yet started. So get scheduling work into your calendar!

What Next?

For a free social media content calendar template, please email me at info@taranet.co.uk.

How to Make Your Equine or Canine Business Thrive
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk

Regards, Suzanne
www.taranet.co.uk

Do You Prioritise Continuous Professional Development?

Hi

As a small business owner you may find it difficult to take the time out for training and development.

This can be for many reasons. But this is an important question..… Why should people spend their money and invest in your product or service, if you're not investing in you?

People's horses and dogs are precious to them. So they want reassurance that you'll give their animal the best possible service.

If you’re a member of a professional association there may be requirements set by them. Most need you to complete regular continuous professional development. This can be necessary to keep membership and ensure your skills are as up to date as they can be.

Have you got a coach or mentor? There’s many business coaches and mentors all around the world - and many who offer online support too. They can help fine tune your mindset and approach to developing your business. And help you to identify your goals.

Money could be an issue for you. But there are some excellent books available to help you. Is developing your mindset an area of growth for you? Then I recommend Niyc Pidgeon’s book “30 days to live your happiest life” - take a look online at Amazon here.

By investing in yourself. Whether that's through training courses, books or coaching. Then it can transform the quality of your work and relationships. Many of the world’s most successful people are learners. Always striving to learn and develop themselves.

Be Inspired

Here are some articles that I've found online, which maybe interesting reading for you:

Forget The 10,000-Hour Rule; Edison, Bezos, & Zuckerberg Follow The 10,000-Experiment Rule

The power of doing nothing at all

Regards, Suzanne