How To Create Online Content For Your Customers
How To Create Online Content For Your Horse or Dog Care Business
Creating content. What does this mean? And why does it matter to you, if you’re operating a horse or dog care business?
If you’ve a website or blog for your business, then attracting ‘traffic’ or visitors is vital. An easy way to do this, is for people to do an internet search. And by searching for words related to your horse or dog care business. Then if they find your website near the top of the results, it's a great way for them to find you without you paying for an ad. It’s rare though that you publish your website or blog and leave it. And still continue to get top ranking search results. Of course having great design and superb basic content. Plus using keywords can all help. You can pay for advertising too. Here’s some tips you can start using in your equine or canine business website or blog now. These are ways for you to increase the chance of your website appearing high on an internet search. Without paying for advertising.
- How long are the articles on your website or blog? There’s a fine line between writing so much that people get bored. And having articles that are so short, that it’s not in-depth. Having articles that are short and around 500 words can be limiting. It tends to tell Google that it’s not going to be helpful and so not worth giving top ranking.
- Do your website or blog articles include a beginning, middle and an end? The title is that, the title of the article. Next the middle is the subheadings. These are to provide section breaks, (think like a chapter in a book). Don’t use paragraphs that are too long, so it’s not too overwhelming for your reader. The end is your conclusion and summing up section. Call it that, so that people can be clear what your summary points are. And they can read back up the page. (Different people have varying reading behaviour).
- What variety does your blog or website article have? So have you got any images or videos, or even audio clips included? These can help your article seem more easy to read. These videos or audio don't need to be too long. Have you got videos of your horse or dog customers? Get permission to use of course. But if relevant to the article, then be creative!
- Do you encourage comments? Your blog posts should conclude wherever possible, with an invitation for people to comment. They’re then more likely to want to share your content. And become potential customers (or know someone who will). Remember if people do comment, then reply, even if to say “thankyou”. It will show you are human! But that you are interested in connecting with your potential (or actual) customers. This can help create loyalty to your business.
So what sort of articles should you be writing? Keep it relevant to your business. But you can be creative too. For instance. If you have a dog care business. You could discuss dog care tips. This can be an endless subject! Think of all the tips for helping care for dogs from puppies to older dogs. Try to avoid going too far from your core subject area though. As Google does look at relevancy. It tends to prioritise ranking websites or blogs that seem to know their subjects well.
Take some time to review your website or blog. When did you last create a new article? If it wasn't within the last month, plan your next one now and publish it soon! Write down some ideas of what you can write about, and be inspired to give your customers (actual or potential) some tips to make their and their animals lives better!
Until next time
How to Get Confidence Running Your Equine or Canine Business
Visit https://animal-star-social-media.teachable.com or email me at info @ taranet.co.uk to learn more.
About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.