How To Get Your Customers To Love Your Website

You've got your website, so all should be ok?

It may be "selling" your service, so customers know what you do. Where you do it. And how you can help their horse or dog. You maybe proud of it. And hopefully you are!

But can people find it easily?

Without stating the obvious. Your customers won't be able to love your website if they can't find it!

Before you go down the SEO (search engine optimisation) route. Start at the beginning and what is your domain name?

Your domain name is the website address. So here, my website domain name is Is your website domain long? Is it your own? Or does it include a suffix like or wordpress?

Not that there's anything wrong in itself with having a suffix. But the longer the domain name, the more likely it is someone will forget it. Or not be able to clearly tell their friends or relatives about your service, and your contact details.

Remember, your website may not just be seen by your direct customers. But by people who can refer others to you.

Potential customers will love your website if it's easy to find and remember. A long domain name will put people off. Or they could mistype and end up somewhere else entirely.

Over many years, consumer research suggests simplicity is preferred. It may cost you more to have your own domain name. But not having a clear easy to remember name, may cost you more in lost sales!

There are a huge range of suffixes you can have to your business name as a domain. It's no longer just .com or or .org. There are dozens! So you're bound to find one that will work for you.

In auditing websites for my customers, the first thing I look at is the name. It's surprising how often it's overlooked! And is a fairly easy to thing to fix. And is an easy way for you to start getting your customers loving your website!

Your Action Point
  • Review your website domain name. Is it clearly describing your service?
  • Is it long? Does it have a suffix that is yours or is it hosted on another platform?
  • Can you change the website name, and can you find a suffix that means the website is yours?
  • Consider your website name on any of your marketing materials. Does it look easy to remember and is clear? If you do change your website domain name, update your marketing materials or advertising!

How to Get Confidence Running Your Equine or Canine Business

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About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.