How To Promote Your Pet Care Business On A Budget

As you work in the animal care industry you can make a massive positive impact on animal's lives. But how can you let people know of all the good work you do? And without a big marketing budget?

How To Use Social Media To Market Your Business On A Budget

Social media is the obvious place to start. I know it can help you to engage with your potential customers. And also your existing customers. Customer retention is a great way to ensure you're not having to rely on getting new customers. This can be costly, not least in your time.

There are many social networks you can use. I'm not going to tell you which is the best network. Whether it's Facebook, Twitter, Instagram or LinkedIn, they all could be useful.

And with those 4 as an example, they all allow you to post without paying. You don't need to pay. Of course you can advertise. But this may have a limited impact. It depends on your business objectives. You can do a lot to engage with people, let people know about what you do and promote your business. Without paying for advertising.

A recurring problem, I hear from my new coaching clients is, what do I post? I can understand this. Particularly if you're busy. With several hours a day spent with your animal customers. When do you have the time to plan your posts?

This is where it's useful to sit down and decide what you want to achieve. And brainstorm some ideas on what you can do to achieve this. A scheduler can be useful to help you. There are also ways to schedule your posts in advance. But it can be as simple as deciding that you'll spend 15 minutes at the beginning or end (or whenever) each day. To post on your chosen network. Read this post for more ideas.

Do you need to post or have an account on more than social network? No. Having one social network that you use is fine! Better to do one well rather than several badly!

Other ideas for promoting your business with a big marketing budget include:

  • Website - presumably you have a website? Then make the most of it! It's not the answer to everything. But too many times I find new clients without key information on their websites. Review it and pretend you've no idea who you are. Would you know what you do?

  • Contact other professionals. For example, if you're a veterinary physiotherapist. Then contact all local animal related businesses, so they know you're there. This could be veterinary practices or dog groomers, or stable yards, etc.

How To Get Your Free Social Media Scheduler or Website Audit Checklist

If you'd like to receive a free social media scheduler or website audit checklist. Then please email me at info @

Improve Your Skills To Run Your Equine or Canine Business

Click here for more information on consultancy. Or email me at info @ for info on coaching opportunities with me.

Regards, Suzanne
Director at Taranet

PS: You can find more equestrian and pet care themed business articles over at my Linkedin, see more here

And also search through this blog, for lots more marketing tips for your veterinary or pet care business!