Why You Should Love YouTube For Your Business

Have You Considered Youtube For Your Equine or Canine Business?

As you know youtube is a popular online place for videos to be posted. And it's not just a video sharing website, but a social media platform. An enormously powerful one at that.

Worldwide there are over 2 billion active monthly logged in users. Yes really, 2 billion! And importantly some of those will be your potential customers. Whether you're in the UK, USA, Australia or another country it's almost certainly the case youtube is being used right now by people who could either be your customer. Or they know someone else who will be.

Youtube is powerful as a search engine too. People searching on Google will also get youtube results. And people will use youtube to search for information that will help them. So in many ways it's more useful than some other social networks, who don't have the same search ability.

Barriers For Using Youtube?

Do you feel reluctant to use youtube because you think you need professional video's? Or perhaps you don't think you've anything worthwhile posting?

Firstly you don't need anything more than the video on your smartphone. Yes you can get professionally made video's. There are many photographers and marketing companies who can help you do this. Or you could get a camcorder, tripod and sound equipment to do it yourself. You don't necessarily need expensive editing software either. If you've an Apple Mac, then you may have iMovie, which is brilliant.

But as I said, a smartphone is fine. Either film something yourself. Or get a friend, relative or colleague with a steady hand to film you working with your equine or canine customers.

Other Types Of Video?

You can also create a slideshow/ presentation. If applicable, create an accompanying voiceover (you can usually record on good presentation software). And export it in a movie/film format, and then post it on youtube.

What To Post On Youtube?

Whether you film or create a slide show or hire a professional. What should you post on youtube? What will be helpful for your equine or canine business? Here are 5 ideas:

  1. Have a film showing you working with horses or dogs. This could be a 5 minute clip or a 30 minute clip. However long is up to you. Keep it relevant and if you can show something in a short time. Do it. Don't think you need to prolong it. But if you need longer that's fine!
  2. Create a slideshow/presentation explaining some key facts about your service. This could be all your service. Or a particular aspect.
  3. Use a film of you explaining about why you do what you do. And how you can help horses and/or dogs. See this as an introduction to you.
  4. Provide tips and advice. This could be general horse or dog care tips. Or something specific.
  5. Interview someone. This could be a customer (the horse or dog's owner?). Or a veterinary professional who refers to you. Ask 3 or 4 questions. Keep it light. But it'll help show people another aspect of what you do as a equine or canine professional.

Will People Be Interested In What I Have To Say?

Remember that what you know is different to what others know. It will often be more than what others know. You don't know, what people don't know!

The important thing is to be authentic. Be interested in what you're talking about. Hopefully this shouldn't be difficult! But don't try to be someone you're not.

These video's will be about helping your potential horse or dog customer. And showcase why you maybe able to help.

How Often Should I Post?

Try and be consistent. The more you do, the more practice you'll get. And the more you should enjoy it! And your potential customers have the option of subscribing to your youtube channel and so can keep in contact with your updates. So be consistent.

Action Points..

  • Get planning. Write down 5 ideas for youtube content.
  • Create a schedule. Will you do one video a month, or once a week? Decide on the frequency and plan how you'll do it and when.
  • Create an account and post. If you've not already, create a youtube account. Remember you can set video's to 'private' so you can practice and post, without the public seeing if you like! But don't spend too long worrying about perfection. If it stops you posting publicly!

About The Author
Suzanne Harris is an equestrian and canine entrepreneurial coach and consultant to veterinarians who want to help prevent animals being affected by domestic abuse.