Building Your Animal Care Business - 6 Top Tips!
You want to build your customer base and building a community around your animal care business. I can help you understand who your ideal customer is, and how you can develop your business through my business coaching - read on for more here.
In the meantime here's six top tips to help you develop your animal therapy business!
6 Tips to Help You Build Your Animal Therapy or Animal Care Business
1 Are You a Member of a Professional Association?
If you've not already, do join a professional association relating to your specialist area of work. As well as probably offering you a wealth of different membership benefits, being a member of a well-known association will help give confidence to both Veterinary Surgeon's and potential customers of your skills.
2 Location, Location, Location - How Well Known Are You In Yours?
Decide on the geographical area where you want to focus your business, and make contact with all Veterinary practices within that area, so that they know who you are and the services that you maybe able to offer their animal customers.
Also see if you can promote your service in local animal feed stores or saddleries, etc.
3 Are You Networking?
Make contact with relevant local animal businesses and groups - e.g. kennels, livery yards, saddlers, farriers, riding clubs, dog clubs, etc. Develop a good working relationship with them - could you work in partnership with them too, perhaps offering some customer incentives mutually beneficial to you both?
4 It's All About the Price!
Be clear on your pricing policy! But don't offer too many discounts - if you don't value yourself (& your business) then why will anyone else?! It's a balancing act, but make sure you consider offering discounts for group bookings (eg more than 2 animals at one site).
5 What's Your Website Telling People?
Have a clear and informative website - include clear details of how to contact you, what areas you cover, what animals you work with and add case studies/testimonials from your customers!
Check out our website tips here for more info
6 Hold Client Evenings
Whether you're a veterinary surgeon or an animal physiotherapist or another animal care professional, consider hosting a client evening on a regular basis. Either do a talk yourself on a seasonal topic, or get some of your fellow professionals in - e.g. another veterinary surgeon or nutritionist, or animal care professional to inform your clients (and potential new ones!) and give them a chance to ask questions and feel valued!
7 Plan Your Business Goals
watch this short slideshow for some tips!
Listen to my podcast for lots of tips and ideas - like this "Developing your Animal Care Business"
Here at Tara Business Development we can also help you promote your website with:
- Social Media Training
- Social Media Management
- Business Consultancy
- Website Audit
- Project Management
- Online Advertising - including Google Adwords
Email info [at] taranet.co.uk to discuss your requirements
Would you like to get more help and advice on setting up your animal healthcare business? Get our latest e-book below!